BMW carried out an international press event at four different locations in St. Petersburg.
International journalists were invited to this event and among other things were given the opportunity to test the new models of the BMW 7 series.
In order to carry out this event professionally, BMW had of course envisaged the use of high quality stand and presentation materials. This included several BMW workshop units and various vehicle spare parts, which – if it came to the worst – would ensure that professional repairs up to BMW-standards would be possible.
In consultation with the advertising agency commissioned by BMW, the Russian experts at BTG Expo GmbH took care of the entire logistics for 30 full truck loads.
This not only included the transports, but also the professional organisation of the complete customs clearance formalities for the Import and Export. Locally, BTG Expo was responsible for the entire logistics between the 4 different event locations; for instance for the loading and unloading of trucks, as well as the necessary interim storage. Our employee Mr. Unruh was in St. Petersburg for a total of 3 weeks in order to ensure the smooth running of this project!
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